We developed the visual universe for María Becerra’s stadium shows at River Plate, performing to more than 160,000 people across two nights. A large-scale production that involved creating bespoke visuals for over 30 tracks, each responding to the distinct aesthetic worlds and narrative arcs of the show.

Our team was involved from early pre-production, leading the creative concept and art direction. We assembled a specialized multidisciplinary team tailored for high-complexity live productions, integrating CGI, 2D and 3D animation, motion graphics, illustration, and AI-driven processes.

To meet the scale and technical demands of the project, we designed a dedicated production pipeline that ensured consistency, efficiency, and international-level quality standards across all visual pieces.

The result was a cohesive and dynamic visual system that elevated the stage narrative and amplified the experience of a historic stadium performance.